It's all the rage to say that Americans want small, efficient cars, and that's the reason Detroit's Big Three have failed.
In a recent post on West Michigan Business, Erich Merkle, an auto expert in Grand Rapids, argues that Americans want what Americans want. Some want small, efficient vehicles. And some want the new Chevrolet Camaro, and that's why the Camaro is selling out.
Muscle car beats mini-car.
Erich is right about the Camaro. Chevrolet has made a car that people will buy. And any company wants to make what people will buy. Detroit's problem is that the Big Three have concentrated on high-profit, big vehicles, and treated small, efficient vehicles as less than an after-thought. Who really wants to drive a Chevy Aveo?
Toyota and Honda also make high-profit, big vehicles. But when you want a well-made, efficient car, who do you turn to?
Not Detroit.
And that's a rap they deserve.
In a recent post on West Michigan Business, Erich Merkle, an auto expert in Grand Rapids, argues that Americans want what Americans want. Some want small, efficient vehicles. And some want the new Chevrolet Camaro, and that's why the Camaro is selling out.
Muscle car beats mini-car.
Erich is right about the Camaro. Chevrolet has made a car that people will buy. And any company wants to make what people will buy. Detroit's problem is that the Big Three have concentrated on high-profit, big vehicles, and treated small, efficient vehicles as less than an after-thought. Who really wants to drive a Chevy Aveo?
Toyota and Honda also make high-profit, big vehicles. But when you want a well-made, efficient car, who do you turn to?
Not Detroit.
And that's a rap they deserve.
Leave a comment